Create your powerful personal brand with the expert
Based on years of research, this course has helped hundreds of people reach new heights in their careers, businesses, and lives. This is a rare and unique opportunity for first-hand study with Mark Schaefer, the author of "KNOWN," the all-time bestselling book on personal branding.
What you’ll learn
The #1 class on personal branding! Learn from the author of the bestselling book on the subject. This is the path that launches careers.
Define a "sustainable interest" that will make you soar
Learn how to attach your uniqueness to customer problems
Use AI to help you discover your unique relevance
Discover insider secrets to content that connects
Explore the content strategy that is right for you
Learn the four content types that build effective personal brands
Create a plan that can work in an hour or less per week
Discover why consistency is more important than genius
Learn the four disciplines that lead to endless content ideas
Learn why social media followers are weak relational links
Discover the one strategy experts claim is the key to building an audience
Explore "islands" of interest on the web that can lead you to new customers
Learn directly from Mark
Mark Schaefer
Globally-acclaimed strategy consultant, futurist, keynote speaker, 10x author
Who this course is for
Business professionals who need to stand out in their industry.
Content creators threatened by AI or getting lost in a sea of noise.
Visionaries who want to spread their ideas.
What's included
Live sessions
Learn directly from Mark Schaefer in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
17 lessons • 2 projects
Week 1
Session ONE: The business case for the personal brand
Session TWO: Defining What You Want to be Known For
Session THREE: Exploring your Place in Your Industry
Week 2
Session FOUR: A Rational Content Strategy
Session FIVE: Building an Actionable Audience
Session SIX: Advanced Ideas, Measurement, and Momentum
Schedule
Live sessions
6 hrs / week
There are three two-hour sessions per week.
Projects
2 hrs / week
There is about an hour of homework between some classes. There is also a useful pre-class exercise.
Async content
1 hr / week
The instructor provides optional articles, videos, and assessments that support the learning experience.
Testimonials
- Mark Schaefer has been instrumental to helping me define my personal brand and unlock massive growth."
Dennis Yu
Founder, Blitzmetrics - Expect to receive true guidance that is tried and tested -- and inspiring.
Dorie Clark
NYT Bestselling author - Mark is a star. His understanding of the material is first-rate. I highly recommend this course to anyone who wants to become known!
Dr. Julia Bramble
Consultant and author - The classes are beyond excellent, and the experience is priceless.
Frank Prendergast
Entrepreneur - You simply cannot pass up an opportunity to take Mark Schaefer's Master Class. It's filled with practical and actionable guidance for building a relevant personal brand in the modern world.
Scott Murray
Evolved Communications Leader - Mark offers the definitive experience for building a personal brand. Life-changing.
Valentina Escobar-Gonzalez
Small business owner
Why personal branding? Why now?
Frequently asked questions
$1,499
USD